Promoting FREE on campus
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Brand Development Kit
This kit gives you information to help you use the Free logos and images for consistent and creative
results.
Branding
Click here do download the branding guide as a high-resolution pdf
Click here do download the branding guide as a low-resolution pdf
The Free branding should be applied to all supporting material and be used in a consistent manner.
Download links for zip files containing the graphics are at the bottom of this page.
The Free branding is available in .jpg for screen use and .tif for print based work. It is also available as a reversed out version denoted by (rev) in the file name.

reversed out logo
The minimum width for the branding is 35mm. When used as an endorsement, the branding can be reduced to a minimum width of 20mm.
To ensure visual impact, there must always be an area of protective space around the branding. This is a clear area where no type or imagery must appear. The protective space is calculated by the width of ‘ee’ in the marque positioned around the identity. The protective space can also be a helpful measure in etermining the margins or space around other objects on the page.

protective space
Containment Devices
Click here to download the containment devices zip file
The spray can effect that forms the basis of the Free logo can be used as a containment device to highlight information.
Download links for zip files containing the graphics are at the bottom of this page.
File types include .jpg for screen use and .tif for print based work.
The containment device is also available in a reversed out version denoted by (rev) in the file name.
Illustrations
Click here to download the illustrations pack zip file (layered PSD)
Click here to download the illustrations pack zip file (TIF)
The illustration that appears across the 8 different gospel covers can be used as decorative elements or backgrounds.
Download links for zip files containing the graphics are at the bottom of this page.
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The combined illustration is denoted by Combined in the file name.
The illustration is also available as a reversed out version denoted by (rev) in the file name.
A layered photoshop version is included so you can choose to use only parts of the illustration and move elements around, these files are denoted by [layers] and .psd in the file names.
Other file types include .jpg for screen use and .tif for print based work.
The individual elements that make up the illustration are also available as separate files so they can be used in isolation.
Doodles
Click here to download the doodles pack zip file (Layered PSD)
Click here to download the doodles pack zip file (TIF)
There are 24 different doodles than can be used in part as decorative elements or whole as backgrounds.
Download links for zip files containing the graphics are at the bottom of this page.
Doodles
All the doodles are available in a reversed out version denoted by (rev) in the file name.
A layered photoshop version is also included so you can choose to use parts of the doodle and move elements around, these files are denoted by [layers] and .psd in the file names.
Other file types include .jpg for screen use and .tif for print based work.
Downloads
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Download
FREE - Brand Development Kit - Hi-Res
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Download
FREE - Brand Development Kit - Lo-Res
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Download
Free - Containment devices pack
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Download
Free - Doodles pack [layers]
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Download
Free - Doodles pack [tif]
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Download
Free - Illustration pack [layers]
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Download
Free - Illustrations pack [tif]
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Download
Free - Logo Pack
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