The visual nature of Instagram draws people in. Our minds are more inclined to double tap on a square picture than we are to read the lengthy caption.
75% of 18-25 year olds have an Instagram account, so in order to reach our fellow students we need to go to where they are.
Virtually every CU in the country has an Instagram account. But how do we make the most of the endless features that it offers?
How do we make our grids, highlights and stories as engaging as they can possibly be? How do we best welcome new students looking to get involved?
We need to stand out from other societies on campus with our excellent publicity and make sure anyone who lands on our page is welcomed and knows what the next step is.
There are plenty of simple, effective ways to make our Instagram accounts a cut above the rest.
Practically, Instagram is the best choice for posting your publicity as it can be shared to Facebook easily. Make sure you check out our guide for Facebook pages as some of it will be helpful for your Instagram page too.
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