Your CU’s social media is often the first impression new students will have of your community. A well-planned, engaging strategy can help you connect with freshers, build relationships, and share the gospel. From mid-August (before A-level results day) through the autumn term, your platforms should be active, welcoming, and informative.
Before creating content, make sure your CU’s social media pages are up to date and functioning well. Here are some helpful guides for Facebook, Instagram, and other platforms. Once your pages are ready, you can begin planning your content.
Your followers may include:
Tailor your posts to speak to each of these groups with clarity and kindness.
Here are some creative post ideas to keep your feed fresh and engaging:
Use a calendar or spreadsheet to plan your posts in advance. Start by inputting all your CU events, then schedule promotional posts 2–4 weeks ahead of time. Aim to post 2–3 times a week to stay consistent without overwhelming your audience.
Top Tips:
Not every post needs to be evangelistic, but every post should reflect your CU’s heart and purpose. Be mindful of how your content might be received by students of different backgrounds and faith journeys. Keep things accessible, encouraging, and Christ-centred.
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