Making welcome videos

Research suggests that Results Day is when new students really start thinking about being a student.

So… if conversations about arriving at university happen as early as Results Day, then grabbing attention early in the summer is key!

IGTV, Stories, TikToks, Live Streams… social media is almost all visual, isn’t it?

Great welcome videos made by CUs all over country can give a huge invite to all new students. Instagram Stories and TikToks are used because they’re short, attention-grabbing, and interesting.

We rarely stop and read; we often scroll and watch.

Videos are simple to make and instantly communicate what your uni and your CU is like!

The tone that’ll hit home is one that’s warm, inviting, and friendly, communicated through what we show as much as what we say. These videos are a warm invitation to get to know people, to build trust and open a door to sharing our faith through genuine relationships down the line.

Whatever your CU’s size, whatever your skill set, and whatever equipment you have available, anyone can create a warm and friendly welcome video that’s good quality! This resource will help you think through what a great welcome video could look like and the best ways to use it to link up students to your CU.